Reluctant Founder Ltd · a small UK app studio · est. 2026

The apps I couldn’t

Reluctant Founder is a tiny1 UK studio. One stubborn person, a backlog of ideas, and a worrying inability to leave a good problem alone.

I kept telling people I wasn’t going to start a company.2

Kat, the reluctant CEO, frowning at the camera while gripping a mug that reads Boss Lady. Captioned: Kat, Reluctant CEO.

Then I needed somewhere to put the apps. An accountant raised an eyebrow. A form on Companies House asked for a name and I typed the most honest thing I could think of.

So this is it: a home for the things I make when I should probably be resting. Reluctant Founder exists so the ideas have somewhere to live, and so I’m forced to take them at least slightly seriously.

Kat, founder (reluctantly)

A few stubborn principles

Projects & experiments

Sidecal

Live

Scheduling that doesn’t fight your calendars. Connect Google and Microsoft, share one link, and stop the back-and-forth. Booking pages, your own branding, no double-booking.

  • Scheduling SaaS
  • Google + Microsoft
  • UK-hosted
Visit sidecal.co.uk

What’s Occurring?

Live

A daily wellbeing and ALN/SEND tracker for UK schools. Staff log how each child is doing, spot patterns early, and keep parents in the loop. Fully bilingual, English and Cymraeg.4

  • Schools
  • Wellbeing + ALN/SEND
  • EN / Cymraeg
Visit whatsoccurring.uk

The next one

Inevitable

There’s always a next one. That’s rather the whole problem, and the reason this company exists at all.

  • TBD
  • Probably soon-ish
Got an idea? Tell me →

Want to talk? Found a bug?
Trying to sell me SEO services?5

I read everything. I reply to most of it. The honest stuff gets a faster response than the pitches.

hello@lessonhacker.com